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Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online
It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using...
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The Future of the Retail Sales Associate—Another Reason Why Retailers Need to...
The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in...
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Think About What You’re Sharing Online: Is That Statistic Really Accurate?
There is a lot of information being shared on the Internet. This is great if it is used to entertain, mobilize people to action, or help people make educated decisions. The problem is that people often...
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The Technology Is Now Available, but Should Your Business Use It?
We are currently witnessing advancements in technology that are improving the way that we understand the human race and the world that we live in. This new technology brings with it ethical dilemmas...
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The Rise of Podcast Consumption and Why It’s Important for Your Business
Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on....
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ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a...
For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives...
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Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think
There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing...
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New Research Reveals How Many U.S. Adults Currently Own Smart Speakers
According to the Smart Audio Report Spring 2019 that was conducted by NPR and Edison Research, only 21 percent of Americans age 18 or older own a smart speaker. This translates to roughly 53 million...
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45 Things to Watch in 2020 and Beyond
It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to...
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Why Now Might Be the Time to Use Tik Tok to Promote Your Brand
Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned...
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